Plan Your Project: Difference between revisions

Revision as of 20:45, 28 February 2024

When planning your writing project, consider the following two key factors:

What is the Purpose of Your Writing Project?

Are you summarizing information, informing stakeholders, offering solutions to a problem or pursuing another objective?
Knowing the answer to this question will guide your choice of words, tone, and the project's length.
For instance, decide if a formal tone is necessary, or if a less formal approach will suffice, provided it remains professional and, where necessary, authoritative.

Focus on the Audience

Identify your readers and their characteristics. Are they likely to be individuals/families, small business owners, pedestrians, environmentalists? Consider their age range and technological proficiency.
Think about what your audience needs to know rather than what you wish to convey.
If you are addressing multiple audiences, strategize how to adapt your message to meet everyone's information needs. We are happy to work with you on tailoring your message to a diverse audience.

Need help with planning a writing project? Involve the Publications, Graphics, and Web Development Section. We offer:

Content editing for documents, web pages, infographics, and presentations to check for errors, consistency, style, and branding. Bring your content, and we'll refine it.
Creation of images, infographics, charts, tables, and other data visualization to enhance readability and engagement.
Drafting of essential background content for your project's webpage, including history, purpose, timelines, boundary maps, and contact details.
Development and execution of a social media strategy to promote your message across various platforms.
Consultant onboarding with publication specifications for consultant RFPs to create awareness of Planning Department standards.

The Publications, Graphics, and Web Development Section will ensure that your events are professional, well-publicized, and thoroughtly documented by:

Designing promotional materials such as posters, flyers, postcards, banners, and other promotional materials, and more.
Capturing high-quality photos and videos, including aerial drone imagery.

@@ Line 9: / Line 9: @@
 === Focus on the Audience ===
-* '''Identify your readers and their characteristics.''' Think about who would be interested in the information you are sharing. Are they likely to be individuals/families, small business owners, pedestrians, environmentalists? Is there a particular age range of your audience? Might they be tech savvy or do they have little expert knowledge of the subjects you are writing about?
+* '''Identify your readers and their characteristics.''' Are they likely to be individuals/families, small business owners, pedestrians, environmentalists? Consider their age range and technological proficiency.
-* Think about "'''what does my audience need to know?'''" rather than "this is what I want to say" about the subject.
+* Think about what your audience needs to know rather than what you wish to convey.
-* If you have identified several target audiences, '''how will you communicate your message''' to make sure all stakeholders receive the information that they need? We are happy to work with you about different ways to present the same message to different kinds of audiences.
+* If you are addressing multiple audiences, strategize how to adapt your message to meet everyone's information needs. We are happy to work with you on tailoring your message to a diverse audience.
-'''Need help with planning a writing project?''' Involve the [mailto:PPD-Publications@ppd.mncppc.org Publications, Graphics, and Web Development Section.] We can assist you in the following areas:
-# '''Content editing''' (documents, web pages, infographics, presentations, etc.) to check for errors, consistency, style, and branding. BYOC (bring your own content)!
+'''Need help with planning a writing project?''' Involve the [mailto:PPD-Publications@ppd.mncppc.org Publications, Graphics, and Web Development Section.] We offer:
-# Create '''images''', i'''nfographics, charts, tables, and other data visualization''' that make your documents more readable and engaging.
-# Drafting background content for your project's '''webpage''' such as historical and purpose information, timelines, boundary maps, and contact details.
-# Creating and implementing '''a social media plan''' to publicize your message on various social media platforms.
-# '''Consultant onboarding''' - we provide publications specifications for consultant RFPs when you are outsourcing projects to inform the consultant of Planning Department requirements.
-The Publications, Graphics, and Web Development Section also ensures that your events are professional, well-publicized, and properly documented by:
-* Creating '''posters, flyers, postcards, banners, and other promotional materials''', and
+# '''Content editing''' for documents, web pages, infographics, and presentations to check for errors, consistency, style, and branding. Bring your content, and we'll refine it.
-* Taking '''professional photos''' and '''videos (including aerial drone images)'''.
+# Creation of '''images''', i'''nfographics, charts, tables, and other data visualization''' to enhance readability and engagement.
+# Drafting of essential background content for your project's '''webpage,''' including history, purpose, timelines, boundary maps, and contact details.
+# Development and execution of a '''social media strategy''' to promote your message across various platforms.
+# '''Consultant onboarding''' with publication specifications for consultant RFPs to create awareness of Planning Department standards.
+The Publications, Graphics, and Web Development Section will ensure that your events are professional, well-publicized, and thoroughtly documented by:
+* Designing promotional materials such as '''posters, flyers, postcards, banners, and other promotional materials''', and more.
+* Capturing '''high-quality photos''' and '''videos, including aerial drone imagery.'''