Plan Your Project

When planning your writing project, consider the following two key factors:

What is the Purpose of Your Writing Project?

Are you summarizing information, informing stakeholders, offering solutions to a problem or pursuing another objective?
Knowing the answer to this question will guide your choice of words, tone, and the project's length.
For instance, decide if a formal tone is necessary, or if a less formal approach will suffice, provided it remains professional and, where necessary, authoritative.

Focus on the Audience

Identify your readers and their characteristics. Are they likely to be individuals/families, small business owners, pedestrians, environmentalists? Consider their age range and technological proficiency.
Think about what your audience needs to know rather than what you wish to convey.
If you are addressing multiple audiences, strategize how to adapt your message to meet everyone's information needs. We are happy to work with you on tailoring your message to a diverse audience.

Need help with planning a writing project? Involve the Publications, Graphics, and Web Development Section. We offer:

Content editing for documents, web pages, infographics, and presentations to check for errors, consistency, style, and branding. Bring your content, and we'll refine it.
Creation of images, infographics, charts, tables, and other data visualization to enhance readability and engagement.
Drafting of essential background content for your project's webpage, including history, purpose, timelines, boundary maps, and contact details.
Development and execution of a social media strategy to promote your message across various platforms.
Consultant onboarding with publication specifications for consultant RFPs to create awareness of Planning Department standards.

The Publications, Graphics, and Web Development Section will ensure that your events are professional, well-publicized, and thoroughtly documented by:

Designing promotional materials such as posters, flyers, postcards, banners, and other promotional materials, and more.
Capturing high-quality photos and videos, including aerial drone imagery.